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Location: Remote (U.S.-based preferred)
Job Type: Contract/30-hrs a week
Department: Marketing
RefluxRaft is on a mission to help people live healthier, more comfortable lives by offering doctor-formulated, all-natural supplements for acid reflux and digestive wellness. As a fast-growing direct-to-consumer brand, we blend science-backed products with honest communication and a vibrant, supportive community. We’re now expanding our reach — and looking for someone who thrives on creativity, strategy, and social storytelling to join the movement.
We’re seeking a Digital Marketing Manager to lead our direct-to-consumer marketing strategy and execution across email, website, and organic content channels. This is a hands-on role ideal for someone who can own the full customer journey—from site conversion and email flows to social media and UGC—and thrives in a fast-paced startup environment. This person will be responsible for driving retention, engagement, and content visibility across Shopify while working closely with our creative and operations teams.
Develop and execute strategies that acquire new customers and retain existing ones through high-performing content, campaigns, and lifecycle marketing
Own and manage updates to the Shopify storefront (homepage, product pages, banners, blogs, etc.)
Build, launch, and optimize flows and monthly campaigns in Klaviyo (e.g., abandon cart, welcome, winback)
Manage SMS marketing strategy and execution
Work with Social Media Manager and external agencies to develop the strategy for social media scheduling across Instagram, TikTok, and LinkedIn
Collaborate with the graphic designer to brief and deliver campaign assets
Report on retention, conversion rate, email performance, and social engagement
Coordinate promotional campaigns across email, SMS, and Shopify
Work cross-functionally with customer service and marketplace teams to ensure cohesive messaging and timing
You’re a creative, strategic, and highly organized marketer who knows how to drive growth through content and conversion. You thrive in environments where you can wear many hats, test ideas quickly, and make data-informed decisions. You're just as comfortable mapping a full retention funnel in Klaviyo as you are writing blogs, optimizing a product page, or briefing a designer.
You enjoy building something meaningful, working collaboratively, and using your skills to create real impact for real people. You're not afraid to roll up your sleeves—and you're excited by the idea of growing with a mission-led brand.
6+ years experience in DTC eCommerce or digital marketing
Hands-on experience with Shopify and Klaviyo is a must
Experience using tools like Canva, Figma, and other content creation platforms
Excellent copywriting and content strategy skills
Strong grasp of social platforms (Instagram, TikTok, LinkedIn) and community engagement best practices
Comfortable interpreting performance data and using insights to drive improvements
Experience with apps like Recharge and Impact is a plus
Bonus: Background in wellness, supplements, or natural CPG brands
>> To apply, please send your resume and creative email to jobs@refluxraft.com.
Please include the job title in the subject line.
